Three Letters

Three Letters is a limited-edition Karhu Aria 95 created by SPECTRUM and Finnish graffiti artist Egs. Inspired by Egs’s glass sculptures, the design features premium materials, subtle tones, and clear elements mimicking glass. I co-designed the sneaker with Egs, led the overall creative direction, and oversaw campaign strategy and execution—ensuring alignment between product, storytelling, and SPECTRUM’s graffiti-rooted identity.

Limited-edition KARHU Aria 95 designed with artist EGS and SPECTRUM, merging sneaker design with graffiti culture.

Brand

Karhu, SPECTRUM

Type

Product Colab, Campaign, In-Store Event

What

Creative Direction, Product Design

Year

2024

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro
Visuals and Murano Photography: Toni Brugnoli
Copy: Edoardo Totaro, Andrea Rossi
Editorial Photography: Giacomo Bianco
Video: The Circumstances
Event Music: Fritto FM
Project Management: Emanuele Radaelli, Lorenzo Zurcher

©Pluss Srl

Back

Scroll gallery

Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A
Asset A

Three Letters is a limited-edition Karhu Aria 95 created by SPECTRUM and Finnish graffiti artist Egs. Inspired by Egs’s glass sculptures, the design features premium materials, subtle tones, and clear elements mimicking glass. I co-designed the sneaker with Egs, led the overall creative direction, and oversaw campaign strategy and execution—ensuring alignment between product, storytelling, and SPECTRUM’s graffiti-rooted identity.

More projects

View all

View all

View all

Feel the Unreal

W/ Karhu, SPECTRUM

Feel the Unreal

W/ Karhu, SPECTRUM

Feel the Unreal

W/ Karhu, SPECTRUM