Punxerox

In partnership with artist Francesco Goats, SPECTRUM launched Punxerox — a book and capsule celebrating the Xerox aesthetic of the international punk scene. I led creative direction and graphic design, co-developing the book with Goats. The project culminated in a riot-style live event at SPECTRUM Milan, uniting underground graphic artists and punk fans worldwide in a brand activation merging publishing, fashion, and music.

Book and capsule project with Vans and Francesco Goats celebrating punk xerox graphics, launched with a live event at SPECTRUM.

Brand

Vans, Francesco Goats, SPECTRUM

Type

Book, Apparel, Campaign, In-Store Event

What

Creative Direction, Graphic Design

Year

2023

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro, Francesco Goats
Graphics: Francesco Goats
Book Design: Lorenzo Zurcher
Copy: Edoardo Totaro, Andrea Rossi
Visuals: Toni Brugnoli
Video Assets: The Circumstances
Event Music: Alvin Sonic, Motel Cecil
Project Management: Emanuele Radaelli, Lorenzo Zurcher

©Pluss Srl

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In partnership with artist Francesco Goats, SPECTRUM launched Punxerox — a book and capsule celebrating the Xerox aesthetic of the international punk scene. I led creative direction and graphic design, co-developing the book with Goats. The project culminated in a riot-style live event at SPECTRUM Milan, uniting underground graphic artists and punk fans worldwide in a brand activation merging publishing, fashion, and music.