Design Inform recYcle

In collaboration with designer Bartolomeo Cevoli, SPECTRUM launched Design Inform recYcle — a project supported by Arc’teryx and NT Majocchi exploring conscious gear-making and material reuse. Centered on a fully replicable poncho-shelter made from laminated military fabric scraps, the initiative merges design, education, and sustainability, offering open-source tools and patterns to rethink outdoor production systems. I led the creative direction and designed the instructional booklet.

Collaborative project with Arc’teryx and NT Majocchi on open-source outdoor design using reclaimed materials — featuring a replicable poncho-shelter by Bartolomeo Cevoli.

Brand

Arc'Teryx, NT Majocchi, SPECTRUM

Type

Booklet, Campaign

What

Creative Direction, Graphic Design

Year

2022

Link

Booklet ↗︎

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro, Bartolomeo Cevoli
Copy: Edoardo Totaro
Editorial Photography: Toni Brugnoli
Graphic Design: Lorenzo Zurcher
Project Management: Emanuele Radaelli, Lorenzo Zurcher

©Pluss Srl

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In collaboration with designer Bartolomeo Cevoli, SPECTRUM launched Design Inform recYcle — a project supported by Arc’teryx and NT Majocchi exploring conscious gear-making and material reuse. Centered on a fully replicable poncho-shelter made from laminated military fabric scraps, the initiative merges design, education, and sustainability, offering open-source tools and patterns to rethink outdoor production systems. I led the creative direction and designed the instructional booklet.

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