E.P.A.R.

For E.P.A.R. – En Plein Air Remastered, SPECTRUM collaborated with emerging artist Hood14 to reinterpret plein air painting through the lens of urban space and artificial light. Supported by The North Face, the exhibition featured paintings, a video installation by Theodor Guelat, and a photo series by Toni Brugnoli. I led the creative direction and designed the exhibition book, shaping a cross-media experience that bridged contemporary art and subcultural aesthetics.

Exhibition by Hood14 supported by The North Face, reimagining plein air painting through street culture, film, and photography.

Brand

The North Face, SPECTRUM

Type

Exhibition

What

Creative Direction, Graphic Design

Year

2022

Link

Reel ↗︎

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro, Andrea Ceresa, Theodor Guelat
Photography: Toni Brugnoli
Book Design: Lorenzo Zurcher
Copy: Edoardo Totaro
Video: Theodor Guelat
Project Management: Emanuele Radaelli, Lorenzo Zurcher

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For E.P.A.R. – En Plein Air Remastered, SPECTRUM collaborated with emerging artist Hood14 to reinterpret plein air painting through the lens of urban space and artificial light. Supported by The North Face, the exhibition featured paintings, a video installation by Theodor Guelat, and a photo series by Toni Brugnoli. I led the creative direction and designed the exhibition book, shaping a cross-media experience that bridged contemporary art and subcultural aesthetics.

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