Trffx© | Works | Neo Archeologia 3.0

Neo Archeologia 3.0

To celebrate the grand opening of the new SPECTRUM concept store, we collaborated with French artist Alexandre Bavard for Neo Archeologia 3.0 — a site-specific installation exploring post-urban relics and collective memory. I led the creative direction and graphic design, aligning the show with the brand’s new identity. The project included an exhibition book and a short documentary.

Store launch exhibition with Alexandre Bavard exploring urban memory and post-graffiti in a site-specific installation at SPECTRUM Milan.

Brand

Alexandre Bavard, SPECTRUM

Type

Exhibition, Documentary, In-Store Event

What

Creative Direction, Graphic Design

Year

2023

Link

Documentary ↗︎

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro
Book Design: Lorenzo Zurcher
Copy: Edoardo Totaro
Video Documentary: The Circumstances
Project Management: Emanuele Radaelli, Lorenzo Zurcher

©Pluss Srl

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