God Sound You

In collaboration with photographer Federico Radaelli and Carhartt WIP, SPECTRUM curated God Sound You — a book and apparel capsule exploring Japan’s Bōsōzoku subculture. I led the creative strategy and direction, overseeing the book’s editing and the co-development of the capsule collection. The launch event in Milan merged editorial content, fashion, and cultural insight into a cohesive brand activation.

Book and apparel release with Carhartt WIP and Federico Radaelli, spotlighting Japan’s Bōsōzoku subculture through fashion and photography.

Brand

Carhartt WIP, Federico Radaelli, SPECTRUM

Type

Book, Apparel, In-Store Event

What

Creative Direction

Year

2023

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro, Daniel Sansavini, Federico Radaelli
Graphics: Daniel Sansavini
Book Design: Daniel Sansavini
Copy: Edoardo Totaro
Video Assets: The Circumstances
Project Management: Emanuele Radaelli, Lorenzo Zurcher

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In collaboration with photographer Federico Radaelli and Carhartt WIP, SPECTRUM curated God Sound You — a book and apparel capsule exploring Japan’s Bōsōzoku subculture. I led the creative strategy and direction, overseeing the book’s editing and the co-development of the capsule collection. The launch event in Milan merged editorial content, fashion, and cultural insight into a cohesive brand activation.