Pirati

SPECTRUM joined forces with IUTER and Diadora for a bold three-way collaboration celebrating 1990s cycling aesthetics and the rebellious spirit of the “pirata.” I co-led the creative direction and co-designed two custom N9002 sneakers and packaging, alongside a capsule of performance-inspired apparel. The project united heritage sportswear and street culture, reinforcing SPECTRUM’s presence in the Milan scene.

Sneaker and apparel collab with IUTER and Diadora inspired by ’90s cycling iconography, celebrating counterculture roots.

Brand

IUTER, Diadora, SPECTRUM

Type

Product Colab, Campaign, Release Event

What

Creative Direction, Product Design

Year

2023

Creative Direction: Lorenzo Zurcher, Daniel Sansavini
Creative Team: Toni Brugnoli, Marco Zanoni
Graphic Design: Filippo Antonioli. Sabrina Costantini
Copy: Edoardo Totaro
Editorial Photography: Luca Grottoli, Francesca Ferretti
Project Management: Emanuele Radaelli, Lorenzo Zurcher, Marco Zanoni

©Pluss Srl/Youth Srl

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SPECTRUM joined forces with IUTER and Diadora for a bold three-way collaboration celebrating 1990s cycling aesthetics and the rebellious spirit of the “pirata.” I co-led the creative direction and co-designed two custom N9002 sneakers and packaging, alongside a capsule of performance-inspired apparel. The project united heritage sportswear and street culture, reinforcing SPECTRUM’s presence in the Milan scene.