N 45°27'29.45", E 9°10'42.89"

SPECTRUM partnered with Retrosuperfuture to create a limited-edition Caro sunglasses collaboration, celebrating shared community values and Italian craftsmanship. I led creative direction, designing the sunglasses and packaging, and oversaw the campaign linked to SPECTRUM’s new store launch. The project included an exclusive audiovisual installation by Benedetta Fioravanti, blending art and fashion to enhance brand engagement

Limited-edition Caro sunglasses collab with Retrosuperfuture, celebrating SPECTRUM’s new Milan store.

Brand

Retrosuperfuture, SPECTRUM

Type

Product Colab, In-Store Installation

What

Creative Direction, Product Design

Year

2023

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro
Visuals: Toni Brugnoli
Video Installation: Benedetta Fioravanti
Copy: Edoardo Totaro, Andrea Rossi
Project Management: Emanuele Radaelli, Lorenzo Zurcher

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SPECTRUM partnered with Retrosuperfuture to create a limited-edition Caro sunglasses collaboration, celebrating shared community values and Italian craftsmanship. I led creative direction, designing the sunglasses and packaging, and oversaw the campaign linked to SPECTRUM’s new store launch. The project included an exclusive audiovisual installation by Benedetta Fioravanti, blending art and fashion to enhance brand engagement