Shark Cage

Shark Cage was a 3vs3 football tournament and brand activation hosted by SPECTRUM and Nike to unveil Inter’s 2023/24 third kit and present the Air Max Plus, nicknamed “Squalo.” Designed to engage local communities and elevate SPECTRUM’s visibility, the event featured athletes, music, and live performances. I led the creative direction and designed all event graphics, including the logo.

3vs3 football tournament by Nike, Inter & SPECTRUM to unveil Inter’s third kit and the Air Max Plus “Squalo.”

Brand

Nike, Inter, SPECTRUM

Type

Event

What

Creative Direction, Graphic Design

Year

2023

Link

Recap Video ↗︎

Creative Direction: Lorenzo Zurcher
Creative Team: Toni Brugnoli, Edoardo Totaro
Photography: Toni Brugnoli, Guzeto, Niko Giovannoni, Nicholas Pesce
Video: No Text Azienda
Copy: Edoardo Totaro, Andrea Rossi
Event Production: Naive Agency
Project Management: Emanuele Radaelli, Lorenzo Zurcher

©Pluss Srl

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Shark Cage was a 3vs3 football tournament and brand activation hosted by SPECTRUM and Nike to unveil Inter’s 2023/24 third kit and present the Air Max Plus, nicknamed “Squalo.” Designed to engage local communities and elevate SPECTRUM’s visibility, the event featured athletes, music, and live performances. I led the creative direction and designed all event graphics, including the logo.

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